About Us

Welcome to Lyon the Label — where kindness is cool, confidence is quiet, and positive vibes lead the way. We’ve redefined what it means to wear a lion's spirit — not through loudness or ego, but through peace, joy, and authenticity. Our mission is simple: to uplift, inspire, and remind you (and everyone around you) that happiness, health, and self-love are the real flex. From feel-good hoodies to matching tote bags, every piece we create carries a message of light — like “Peace is Power”, “Suns Out, Funs Out”, and “Everyone is Beautiful in Their Own Way.” Because we believe that what you wear should feel good on your skin — and even better on your soul.

Lyon the Label is proudly based in beautiful British Columbia, Canada, where nature, balance, and good energy are always in style.

“I started this brand as a reminder — for myself and others — that we don’t need to be the loudest in the room to be powerful. Sometimes, the strongest thing you can do is be kind, stay true, and live with intention.”
— Founder, Lyon the Label